In the beverage industry, excipients such as Crospovidone (PVPP) and Vinylpyrrolidone Vinylimidazole (VP/VI) copolymers are used to improve the quality and clarity of drinks. PVPP is widely used in the clarification of fruit juices, beer, and other beverages, ensuring that they are free from suspended solids and impurities that could affect their appearance and taste. It works by adsorbing and removing polyphenolic compounds, which can cause cloudiness and bitterness in drinks. VP/VI copolymers are used as stabilizers and emulsifiers, preventing phase separation in beverages and improving their texture and stability. These excipients are non-toxic, food-safe, and help maintain the freshness and shelf life of beverage products. Their use in the beverage industry ensures that consumers enjoy high-quality, visually appealing, and stable drinks.